The traveldoctor's Weblog

Travel Tips and How to Travel Smart!

Archive for December 13th, 2008

Royal Caribbean New Ad Campaign A Real “Dud”

Posted by thetraveldoctor on December 13, 2008


 

At Sea on Royal Caribbean

At Sea on Royal Caribbean

You have probably seen the new Royal Caribbean commercial called the “Nation of Why Not?”  This is the new ad campaign for Royal Caribbean. I cannot tell you that who ever came up with this campaign should be FIRED! What a DUD! It is so bad that I have to change the channel every time it comes up on my TV. It looks like a really bad Magic Kingdom commercial. If this what Royal Caribbean thinks will get people to sail on their ships, well they have another thing coming. 

The past campaign was “Get Out There!” Now that was a great campaign as it showed that you could do anything on a cruise vacation. A real upbeat campaign. It made you say “That looks like FUN!” 

But now the powers that be have come up with this terrible campaign that is driving people away from the brand. My advise to Royal Caribbean, dump this campaign and regroup and come up with something GOOD! After 37 years in the travel industry, I think I know what I am talking about.

Advertisements

Posted in airplane, Art Auctions at Sea, Brilliance of The Seas, cancun, caribbean, cruise line, disabilities, Europe, first class, investments, luggage, Med, Mexico, news, Panama Canal, royal caribbean, sailing, seniors, ships, tickets, tours, Transportation, Travel, travel agents, Uncategorized, Vacations, Wifi | Tagged: , , | 2 Comments »