The end of A Good Idea - TED by United
TED, was a great idea. Create an airline built on the Southwest model. One type of aircraft, one class of service. All crews can fly any flights as there is only one type of aircraft to be checked out on. Great Idea right! Wrong! United decided not to differentiate Ted and United and the public was confused. The passengers wanted to know what the difference was between the two airlines? Why should they fly TED? Unlike the Cruise industry, United did not keep the two brands separated, so there was no reason to fly TED instead of United. If United did their homework they would have made TED a separate airline and market it that way. But they didn’t and they drove it into the ground. I liked TED. It was a great idea, with friendly crews, clean late model planes and great fares. But just like the rest of the Higher UP’s in the executive offices at United, they just don’t understand how to run an airline let alone two airlines. I really hope that someday, someone with some business and customer service sense becomes the president of United. Until then, I guess we will just watch this once great airline implode piece by piece.
